Was this the worst "constructive" critique ever?

I hate to have my first post after a long hiatus be a negative one, but I was recently exposed to what I consider a public relations faux pas. When recruiting for a position, as I'm sure many people have over the course of their career, you often receive cover letters and resumés that range from "needed a little more attention" to "laughable." If you have the time and feel you can assist someone, it can be a great act of mentorship to write someone back and offer them a meeting for constructive feedback on their cover letter. 

What I wouldn't suggest as a great plan of action for assisting a new member of the workforce is the following:

1. Laugh at their letter - a lot. In fact, post it on the wall of your office for a year.

2. Decide to post it on the internet a year later (with all potential identifiers removed of course).

3. Ridicule the person within an inch of their life, within the context of faux pity, of course.

4. Be proud enough of this mean-spirited critique to leave it posted after many commenters point out its unprofessional nature.

5. Make ridiculous generalizations like "How full of themselves most young people are..."

Hopefully you are thinking, "gee Julie, who on Earth would do that?" Well, I'll tell you who: Ragan.com. I recommend reading the full letter in its entirety here: "Is this the worst cover letter ever?", so I can explain my disappointment in the letter and the author after you've had a chance to experience it for yourself.

Commence with my "constructive critique" (ha) of this post:

1. I hate to tell you this Ragan, but I had never heard of you before I read this piece. You had a wonderful opportunity to win me over with what you knew would be a strong PR piece because of its controversial nature. You failed. I do not think highly of your company based on this one piece, and if I was an average consumer, I would probably intentionally memorize your name so as not to do business with you, and never look at your page again.

2. You tell the letter writer "Excellent, except we don't do PR or Speechwriting." I'm not sure if you would be good speechwriters, but I think we can safely classify the "we don't do PR" statement under "duh." Nothing about this piece is good PR for your company, especially if you are hoping to attract nice people who value professionalism.

3. I was curious to see how the student got confused, so I went to your homepage. Frankly, I'm having a hard time figuring out exactly what it is you do. There's a publishing aspect, clearly, a consulting aspect that offers social media services (among others) and a "My Ragan." And then there's all those links on the left hand side bar. As a potential client, I find your page completely confusing. I don't blame this poor grad for not knowing exactly what it is that your company does. 

4. I don't intend to address each and every poorly planned and insulting comment you made to this young lady, who was obviously extremely eager for a position without the guidance to position herself well. If you are a successful writer with a good career, in my opinion, you owe it to the world and to recent grads to offer mentorship and truly constructive advice. In this too, you have failed miserably.